The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, will be held May 23-25 at the Fairmont Scottsdale Princess in Scottsdale, Arizona.
The event will be a hybrid event and will be open to both in-person and virtual participation.
These event brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing.
Using the ANA Growth Agenda as a guide, this conference lays out the pathway forward, enabling CMOs and their teams to take actions that drive economical and societal growth.
Tracks and topics 2022 ANA Master
Brand, Creativity, and Media: The Great Resignation, DEI, and ESG – these are just some of the factors driving the growth and growing focus on brand marketing and the shift to Brands-for-Humans (B4H) messaging.
Data, Technology, and Measurement:
B2B buyer demands are forcing an always-on engagement strategy as marketers seek out smart tech solutions and measurement to meet their goals.
Talent and Marketing Organization: The craft of marketing continues to evolve, driving the need to stay ahead of the curve by cultivating talent and optimizing workflows.
Society and Sustainability: “A force for good. A force for growth.” Marketers are putting these words into tangible actions.
ANA B2 Awards Gala
The annual ANA B2 Awards Gala is back live and in-person para esta edicion.
These is the ANA’s largest, most prestigious peer-reviewed awards program, which is:
Dedicated solely to B2B marketing and communications.
Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for more than 1,000 corporate client-side marketer member organizations and 700 marketing solutions providers.
Made to recognize exceptional excellence in growth-centered, results-driven B2B marketing.
Designed to reflect the transforming, reimagined marketing industry of tomorrow.
Conferences, Webinars and Trainings
The event will feature various formats and content such as industry conferences where attendees will be able to experience a mix of insightful content, networking and entertainment at these high quality events.
On the other hand, there will be training, which will allow attendees to gain the necessary skills to advance their careers, increase their team’s capabilities, and improve their brands.
One of the most interesting formats of this event are the committees, where you can learn from and engage with peers while driving industry thought leadership.
Committee topics include MarTech, Marketing Organization and Operations, Data & Direct Markeitng.
For webinars, topics include Marketing Sustainability in a High Inflation Economy, Identity 101:
Everythig You Need To Know about Identity in Measurement, and Resilience: Why face-to-face goes from strength to strength.
About previous editions
Previous editions of this event have proven to be of very high value for attendees.
The content and insights shared in the conferences and workshops, in addition to the quality of the exhibitors, allows attendees to learn about the latest trends in marketing and develop strategies for the world to come.
If you want to keep up to date with the latest trends and crack the code on consumer sharing, this is the event to attend.
Take advantage of this 2022 ANA Masters of B2B Marketing Conference